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This web site states the following, "Bruce Mactier Building Designers is a Shepparton based business that was established in 1984." Our analyzers noticed that the web site stated " As a building designer, Bruce Mactier is positioned mid-way between a drafting service and an architect." The Website also said " Bruce Mactiers intention has been and always will be to provide quality house designs for a fee that is affordable, from a basic no frills service at competitive rates to a more comprehensive service if required. 1800 221 255 FAX." The website's header had Bruce Mactier Building Designers as the most important optimized keyword. It is followed by Bruce Mactier, building designer, and architect which isn't as highly ranked as Bruce Mactier Building Designers. The next words brucemactier.com.au uses is architects. Bruce was included and could not be seen by search engines.